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WHAT SPRING is a great time of year.Nice weather often leads to positive thoughts and as flowers bloom,so do the thoughts of franchise prospects.Coming from the winter thaw, getting outside and giving a big yawn and stretch, franchise prospects prepare for the search for a new franchise business.So the franchise portals,franchise trade shows and web searches will likely see increased traffic like the blooming of new flowers in spring. With the extended daylight and renewed energy franchise prospects will dive into searching for the best match for their entrepreneurial spirit.With all the renewed interest in franchises,franchisors need to take a hard look at their franchise collateral,franchise sales process and their lead generation systemsSucces Your franchise lead generation process has a bigger impact on your franchisee's long-term success than many might think.After all,different lead generation sources attract various demographics and likely each franchisor has a specific set of demographics that match their system and culture.By defining the exact type of individual you would like to attract and then determining which lead sources are trafficked the most by those types of individuals,you can lower your lead generation expense.More importantly you should find better-matched candidates that in the long run will fit your franchise and culture and in-turn be more prosperous. Spring is a great time of year.Nice weather often leads to positive thoughts and as flowers bloom,so do the thoughts of franchise prospects.Coming from the winter thaw, getting outside and giving a big yawn and stretch,franchise prospects prepare for the search for a new franchise business.So the franchise portals,franchise trade shows and web searches will likely see increased traffic like the blooming of new flowers in spring. With the extended daylight and renewed energy franchise prospects will dive into franchise materials searching for the best match for their entrepreneurial spirit.With all the renewed interest in franchises,franchisors need to take a hard look at their franchise collateral,franchise sales process and their lead generation systems. Your franchise lead generation process has a bigger impact on your franchisee's long-term more than many might think.After all,different lead generation sources attract various demographics and likely each franchisor has a specific set of demographics that match their system and culture.By defining the exact type of individual you would like to attract and then determining which lead sources are trafficked the most by those types of individuals,you can lower your lead generation expense.More importantly you should find better-matched candidates that in the long run will fit your franchise and culture and in-turn be more prosperous. Now that you are advertising in the right places it is paramount your franchise marketing materials are m-awali sending the right messages and setting important expectations.By doing so,you not only attract and sell more units but you do it the "right" way.The right way means,setting clear expectations and making sure candidates understand all the costs,lifestyle and relationship between the franchisor and franchisee,and the important steps necessary to run a succes n your system. You can convey these messages with printed materials,information on your website,photos,copy,in-person meetings,as well as phone conversations all these items will need close review to ensure they are accurately representing your brand. If you are not skilled in creating these types of materials there are qualified franchise consultants who should be able to review your system and create the necessary materials to represent your brand. When you are advertising correctly and have created accurate,engaging materials,it is Importand to make sure your franchise sales staff is representing the same important expectations.Ensure that you have created a process that engages the candidates and allows them to gather information while not inundating them with long phone calls and lengthy paperwork to read.Remember with the spring thaw, prospects are looking at many different brands. While you feel it is only a few hours a week you are requiring, that same prospect is trying to carve out a few hours for many different brands as they perform their due diligence. So you want to create an engaging, accurate,detailed process that is divided into digestible chunks that a candidate can be involved in without feeling overwhelmed. There are a lot of moving parts in a quality franchise sales process, so if you are not COMFORTABLE creating one yourself there are qualified franchise consultants who are available to help you create a process that will benefit you and your franchise prospects.

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